Vastness of space
Vastness of space

Case studies

With 15+ years of experience, from startup to corporate in red and blue oceans.

Lokalise Dashboard

MDX Building vision of an AI-first Lokalise Flow

Key player in introduction of a new product and it's development
Impact

This story will be about all the general craziness a greenfield product generates from it's literal inception to an open beta. It's a story of pretty insane stakeholder management, constant iterations, blue ocean strategies, and product market fit pivots so hard, it will make your shoes fall off.

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Lokalise Dashboard

Building vision of an AI-first Lokalise Flow

Key player in introduction of a new product and it's development
Impact

This story will be about all the general craziness a greenfield product generates from it's literal inception to an open beta. It's a story of pretty insane stakeholder management, constant iterations, blue ocean strategies, and product market fit pivots so hard, it will make your shoes fall off.

Read more
Lokalise Onboarding

Lokalise Flow - Onboarding / Setup

97.4%
Activation
80%
Add-on feature dropoff

Yes, I will talk about insane activation rate, and why this metric is technically true, but also a lie. When building a product, especially PLG one, onboarding experience is a make it or break it type of situation. Here's the story of building growth in a new product that's just being launched.

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Egnyte mobile redesign

Phased mobile app logic restructure and redesign

90%
TTV reduction
Key account didn't churn
Impact

Egnyte's mobile offerings faced technical scalability issues and problems with feature delivery. Moreover, some of our high-profile customers were at risk of churn due to unsatisfactory user experience. Essentially, both apps required a complete overhaul from both UX/UI and engineering perspectives.

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Toolkit

I’m using these on daily basis with high degree of expertise

Skills / tools I know well enough to get around so they help me

...and all the management / documentation stuff from Atlassian, Slack, Asana, Google, ProductBoard, and Microsoft